Challenge

Make an automated SEO and digital-marketing platform transparent for agencies and small businesses: clear campaigns and analytics anyone can read.

Scope

• Product redesign
• Landing pages and email templates
• Ads, partner widgets, media kits, POSM
• Products for in-house startups

Process

• User research and interviews with marketing teams.
• Scalable design system for ads, backlinks and ranking analytics.
• Multi-layer dashboards, real-time performance tracking and flows for task automation.
• Worked with developers in Redmine, Jira and Confluence.

Outcomes

• Significant MRR and ARR growth after the redesign
• Unified design system used across all new WebEffector tools
• 2nd place in the Russian Internet rating (2011)