Challenge

Staking on Filecoin was complex and opaque. Stakers and storage providers needed one clear interface, and the team needed a brand investors would trust.

Scope

• Brand identity
• dApp UI/UX
• Investor decks and reports
• SMM and event merch

Process

• Defined the product vision and MVP, translating Web3 mechanics into a UI people can actually use.
• Created the brand identity and full UI/UX from scratch, with separate flows for stakers and storage providers.
• Added real-time notifications, microinteractions and an embedded analytics dashboard.
• Built the brand and investor decks used in fundraising.
• Prepared launch materials and merch for Filecoin Istanbul 2023.

Outcomes

• Selected for FVM Mainnet Cohort