Challenge
Bring the Leto ad management platform up to modern SaaS standards: easier to use, clearer to read and with more control over campaigns.
Scope
- Platform UX/UI redesign
- New features
- Design system, guidelines and specs
- Integration support
Process
- Competitor analysis of ad-management UX patterns and an audit of the existing interface.
- Many interviews with active users — internal staff and advertising agencies.
- Design system with components for campaign boards, analytics dashboards and placement cards.
- Updated typography, data visualization and adaptive layouts.
Outcomes
- Faster campaign setup
- More readable analytics
- Consistent cross-device experience with the Leto 2.0 launch
