Challenge

Make a large catalog of free casual games easy to browse on any device — and get players into a game as fast as possible.

Scope

• Marketplace UX/UI for desktop and mobile
• Filtering and categories
• Content-rich game pages
• Responsive component library

Process

• Competitor research and analysis of how gamers browse and choose.
• Content architecture for both quick browsing and deep exploration.
• Responsive components in Figma with attention to accessibility and dark-theme readability.
• Close handoff with developers.

Outcomes

• Reduced time-to-first-play
• Modular layout that scales across genres and content types
• Higher engagement from immersive visuals with a clear structure
• Unified desktop and mobile experience at launch